Welcome to ASAI, a realm where artistry seamlessly intertwines with heritage, weaving a captivating narrative inspired by the richness of Chinese and Vietnamese cultures. Designer A Sai Ta infuses multiple meanings into ASAI, from "A Self Actualised Individual" to "All Souls Are Immortal," celebrating diverse inspirations and individual fashion expressions. Throughout this project journey, our objective has remained crystal clear: to construct a brand legacy that transcends conventional boundaries. Our strategy is dedicated to capturing and honoring the multifaceted essence of ASAI, ensuring that every dimension of this exceptional brand is not only celebrated but also perpetuated in the records of artistic and fashion expression.

Services: Brand Identity, Packaging Design
Year: 2022

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