Embark on a journey into the future of luxury retail with THREADS, a rapidly growing enterprise reshaping the blend of opulence and innovation. THREADS seamlessly intertwines cutting-edge technology with personalised service, creating a seamless connection between social media and shopping through 1:1 chat platforms. Our goal was clear: to position THREADS as the go-to for personal shopping within the UHNW Gen-Z and Millennial demographic and to tailor the brand experience for their rapid business growth. Our strategic focus was twofold: crafting a brand identity that transcends time, establishing a legacy as the pioneer in chat commerce, while simultaneously dominating the luxury market, resulting in a brand that not only meets but defines the evolving expectations of the next generation in the world of luxury retail experiences.
Services: Brand Identity, Creative Direction, Social Media Straegy, Art Direction, Digital Design, Packaging Design
Year: 2019 - 2023