Threads GenIntroducing THREADS GEN, the pinnacle of luxury retail tailored for the discerning tastes of Gen Z. As a sub-brand of THREADS, GEN emerges as the authoritative trendsetter for the fashion-forward. With a high-tech, high-touch shopping experience, GEN redefines luxury by seamlessly blending social media, online shopping, and 1:1 chat platforms. Our unequivocal goal was clear: for GEN to assert its dominance in the luxury market as trend-setters and tastemakers. Our strategic focus centered on crafting a brand that not only caters but leads, resonating with the dynamic spirit and distinctive preferences of the next generation.
Services: Brand Identity, Creative Direction, Digital Design